EngiFocus HR Leaders Logo
Client: EngiFocus HR
Project Overview:
At Richmond Concept, we had the pleasure of assisting to expand the PNCE H&W Trust through a new LinkedIn HR networking group aimed at supporting ACEC Oregon and ACEC Washington. This initiative required the creation of a custom logo to enhance the group’s visual identity and communications.
Objective:
Our mission was to design a distinctive and professional logo for the LinkedIn group, ensuring it aligns with the group’s purpose and PNCE H&W Trust’s overall branding. The logo needed to be versatile for use on the LinkedIn page and various communications, while being mindful of budget constraints.
Approach:
Logo Design:
- Developed a custom logo that captures the essence of the HR networking group, emphasizing support and community for ACEC Oregon and ACEC Washington.
- Ensured the design aligns with PNCE H&W Trust’s brand, reflecting professionalism and trustworthiness.
Design Tools and Techniques:
Graphic Design:
- Used Adobe Illustrator and Photoshop to create a clean, modern logo that is easily recognizable and scalable.
- Focused on high-quality visuals and clear typography to ensure the logo stands out in digital and print formats.
Collaborative Workflow:
- Maintained open communication to understand the vision and requirements for the logo.
- Provided multiple design concepts and incorporated feedback to refine the final logo.
- Ensured the design process was efficient to meet the budget constraints.
Execution:
- Delivered a final logo that is versatile and aligns with the visual identity of the PNCE H&W Trust and the LinkedIn group.
- Provided guidelines for logo usage to maintain consistency across various platforms and communications.
Outcome:
The result is a custom logo that effectively represents the LinkedIn HR networking group, supporting ACEC Oregon and ACEC Washington. The logo enhances the group’s identity and aids in member recruitment and engagement. Richmond Concept’s attention to detail and collaborative approach ensured a successful project that met the client’s needs and budget.
Tools Used:
- Adobe Illustrator
- Adobe Photoshop
