Johnson & Johnson Workplace Experience Guide
Client: Johnson & Johnson
Overview:
Richmond Concept was engaged to create an interactive PDF for Johnson & Johnson. The goal was to develop a comprehensive and cohesive document to serve internal purposes, providing layers of navigation, external links, and interactive elements. The interactive PDF aimed to increase engagement, reinforce the brand, and reduce the carbon footprint.
Objective:
The primary objective was to transform a large amount of information into an interactive document that effectively communicates key aspects of the workplace experience at Johnson & Johnson. The document needed to be engaging and easy to navigate, with a focus on enhancing internal communication.
Design Tools and Techniques:
Interactive PDF:
- Navigation Layers: Implemented multiple layers of navigation to ensure users can easily find the information they need.
- External Links: Integrated numerous external links for additional resources, references, and further reading.
- Interactive Elements: Included hyperlinks, buttons, video files, and audio files to create a dynamic and engaging user experience.
Graphic Design:
- High-Quality Visuals: Incorporated high-quality graphics and visuals to enhance the document’s appeal.
- Adobe Photoshop: Utilized Adobe Photoshop to design custom icons, infographics, and other visual elements.
- Brand Consistency: Ensured all design elements aligned with Johnson & Johnson’s branding guidelines.
Data Visualization:
- Clear Charts and Graphs: Created clear and compelling charts and graphs to present data effectively.
- Infographics: Developed custom infographics to visualize complex information in an easily digestible format.
Execution:
- Collaborative Process: Worked closely with Johnson & Johnson to gather information, understand their needs, and align the document with their internal communication goals.
- Iterative Refinement: Refined the document iteratively based on client feedback to ensure it met all requirements and exceeded expectations.
Outcome:
The final interactive PDF effectively communicated the workplace experience at Johnson & Johnson, serving as a powerful internal communication tool. It enhanced engagement, reinforced the brand, and provided an environmentally friendly alternative to traditional printed materials. Richmond Concept’s attention to detail and expertise in interactive design ensured the document was not only informative but also visually compelling and user-friendly.
Tools Used:
- Adobe Photoshop
- Adobe Acrobat
