Objective:
The goal was to design elements that would capture the essence of Michele’s coaching philosophy—clean, simple, and inviting. The colors needed to be fresh and relaxing, reflecting a professional yet approachable image.

Approach:
The first step in the design process was to deeply understand Michele’s philosophy and vision. Richmond Concept conducted a series of consultations with Michele to grasp her approach to relationship coaching and her goals for the brand. It was crucial to ensure that the designs would not only be aesthetically pleasing but also resonate with her target audience, conveying a sense of trust, growth, and comfort.

Design Tools and Techniques:
Richmond Concept developed a brand identity that was both professional and inviting. The design team selected a palette of fresh and soothing colors, such as soft blues and greens, which evoke a sense of calm and relaxation. These colors were chosen to create an atmosphere that would make clients feel at ease, encouraging openness and personal growth. The logo and typography were kept clean and simple, with a modern yet timeless feel, ensuring that the brand would remain relevant and appealing over time.

Execution:

• Business Cards and Stationery
  For the business cards and stationery, Richmond Concept designed elements that were sleek and minimalistic. The business cards featured Michele’s logo prominently, with her contact information in a clear, legible font. The stationery was designed to complement the business cards, using the same color palette and typography to create a cohesive look. The overall design was professional yet approachable, reflecting Michele’s unique approach to relationship coaching.
• Book Design for “Just Questions”
  The design for Michele’s book “Just Questions” needed to encapsulate the essence of her coaching philosophy. Richmond Concept focused on creating a cover that was visually appealing and aligned with the brand identity. Inside the book, the layout was designed to be user-friendly, with ample white space to ensure readability and a calming reading experience. The choice of fonts and the arrangement of text and charts and graphs were carefully considered to enhance the overall aesthetic and functionality of the book.

Outcome:
The clean and simple aesthetics, combined with the fresh and relaxing color palette, created a brand identity that was both inviting and professional. Michele’s book “Just Questions” stood out with its calming cover design and user-friendly layout, making it an appealing choice for readers seeking to enhance their relationships. Through Richmond Concept’s thoughtful design process, the new brand elements not only enhance Michele’s professional image but also create a welcoming environment for her clients, encouraging them to embark on their journey of personal growth and stronger relationships.

Tools Used:

• Adobe InDesign
• Adobe Illustrator
• Adobe Photoshop