MiRemote Support Logo and Postcards
Client: MiRemote Support
Project Overview:
Design a compelling logo and a series of Every Day Direct Mail (EDDM) postcards for MiRemote Support, a company specializing in tech support services. The goal was to create visually appealing marketing materials to boost sales and increase brand recognition in local targeted communities through direct mail campaigns.
Objective:
The primary objective was to develop a distinct and memorable logo and design EDDM postcards that would effectively highlight MiRemote Support’s services. The postcards needed to include a discount offer to attract potential customers and feature contact options (phone and email) as calls to action. Additionally, the postcards aimed to increase MiRemote Support’s social media following by promoting their online presence.
Design Tools and Techniques:
Richmond Concept utilized its extensive expertise in graphic design and direct mail marketing to develop high-impact materials. The design process featured several key elements and techniques, including:
Logo Design:
- Created a modern and professional logo that visually represents MiRemote Support’s tech services.
- Used Adobe Illustrator to design a logo with clean lines, tech-inspired elements, and a color scheme that conveys trust and reliability.
Postcard Design:
- Designed EDDM postcards with a focus on clarity, attractiveness, and effective communication of MiRemote Support’s services.
- Incorporated eye-catching graphics and high-quality images relevant to the tech services offered, such as diagnostics, software and hardware installation, online support, training, and virus removal.
- Ensured the postcards included a prominent discount offer to entice potential customers.
- Added clear calls to action, encouraging recipients to contact MiRemote Support via phone or email.
Graphic Design:
- Used Adobe Photoshop to enhance visuals and create custom icons representing different tech services.
- Designed infographics to simplify complex information and make the services easily understandable.
- Ensured a cohesive design by maintaining consistent fonts, colors, and branding elements across the postcards.
Execution:
Richmond Concept worked closely with MiRemote Support to ensure the designs aligned with their brand identity and marketing goals.
Outcome:
The final logo and EDDM postcards successfully captured MiRemote Support’s brand essence and effectively communicated their services. The postcards, with their attractive design and compelling offers, helped increase sales and expand MiRemote Support’s customer base. Additionally, the inclusion of social media links contributed to a boost in their online following. Richmond Concept’s attention to detail and graphic design expertise ensured the marketing materials were not only informative but also visually engaging, maximizing their impact.
Tools Used:
- Adobe Illustrator
- Adobe Photoshop
