Objective:
The primary objective was to refine a mockup previously developed in collaboration with the client, ensuring it meets the final design specifications and is ready for publication. The ad needed to be eye-catching and effectively communicate the unique value proposition of Nordin Builders.

Content Development:

• Incorporated key messages and branding elements from the initial mockup provided by the client.

• Ensured the ad content was clear, concise, and aligned with Nordin Builders’ brand voice and marketing goals.

Design Structure:

• Focused on creating a visually striking layout that draws the reader’s attention.

• Balanced informative content with engaging visuals to maintain reader interest.

Visual Design:

• Utilized modern, clean design elements to enhance the ad’s readability and visual appeal.

• Ensured consistency in design by adhering to the magazine’s specifications and guidelines.

Visual Design:

• Adhered to the design template and specifications provided by the magazine, ensuring all dimensions, margins, and bleed areas were correctly implemented.

• Utilized Adobe InDesign and Photoshop to refine the mockup and prepare it for final submission.

Templates and Specifications:

• Refined the ad iteratively based on client feedback, ensuring all requirements were met and expectations exceeded.

• Conducted multiple rounds of proofing to ensure the final design was flawless and ready for publication.

Outcome:
The final advertisement successfully highlighted Nordin Builders’ expertise and unique selling points. The ad was visually captivating, aligning perfectly with the magazine’s aesthetic while effectively communicating Nordin Builders’ brand message. Richmond Concept’s attention to detail and design expertise ensured the ad stood out, attracting the attention of potential clients and enhancing Nordin Builders’ brand presence.

Tools Used:

• Adobe Photoshop

• Adobe InDesign