Objective:
To establish and deliver a cohesive brand presence across all marketing materials, including an investor deck, poster, postcard, and booklet.

Approach:

• Comprehensive Brand Understanding: Richmond Concept began by thoroughly understanding Oration’s brand vision, values, and target audience. This included revisiting the brand elements used in previous projects to ensure consistency.
• Collaborative Approach: Maintaining close communication with Oration, Richmond Concept worked collaboratively to gather insights and feedback. This ensured that the designs aligned with Oration’s expectations and brand identity.
• Attention to Detail: Richmond Concept paid meticulous attention to detail, ensuring that all materials were pixel-perfect and accurately reflected Oration’s brand identity. This approach guaranteed a consistent and professional look across all marketing collateral.
• Timely Delivery: Despite tight deadlines, Richmond Concept successfully delivered all materials on time, ensuring that Oration was well-prepared for their presentation at the Google conference.

Design Tools and Techniques:

• Adobe Creative Suite: Leveraged tools like Adobe Photoshop, Illustrator, and InDesign to produce high-quality graphics and visual content.
• Brand Consistency: Maintained adherence to brand guidelines, ensuring a uniform and professional visual identity across all materials.
• User-Centric Design: Prioritized designs that were not only aesthetically pleasing but also intuitive and functional for users.

Execution:

• Collaborated closely with the client to understand their vision and objectives.
• Iteratively refined the designs based on client feedback, ensuring the final outputs met all requirements and exceeded expectations.
• Provided detailed documentation and support to facilitate the implementation of the new brand across all touchpoints.

Outcome:
Oration’s CEO was thrilled with the cohesive, high-quality marketing materials, including an investor deck, poster, postcard, and booklet, which enhanced Oration’s credibility and appeal to investors. The successful presentation at the Google conference effectively communicated Oration’s mission. Richmond Concept’s ability to deliver consistent, high-quality design work under tight deadlines showcased their commitment to client success and highlighted the impact of cohesive branding in achieving business objectives.

Tools Used:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Microsoft PowerPoint