P&G's Internal Branding Bootcamp Logo & Collateral
Client: Procter & Gamble (P&G)
Project Overview:
Procter & Gamble (P&G), a global leader in consumer goods, aimed to strengthen its internal branding through a comprehensive bootcamp for its employees. The bootcamp was designed to deepen employees’ understanding of brand values, consistency, and communication within the organization.
Objective:
To develop a cohesive set of branding materials for P&G’s internal branding bootcamp, including a logo, banners, posters, Word template one-pager, step and repeat backdrop, and presentation template slides.
Approach:
- Develop a unique visual identity that aligns with P&G’s overall brand but stands out for the bootcamp.
- Design materials that are engaging and visually appealing to capture employees’ attention.
- Ensure all materials are consistent with P&G’s corporate branding guidelines while introducing a fresh, dynamic look for the bootcamp.
- Create templates that are easy for P&G’s internal team to use and customize.
Objective:
Richmond Concept successfully delivered a full suite of branding materials for P&G’s internal branding bootcamp, meeting all objectives and exceeding expectations.
Logo Design
- Conducted a discovery session with P&G to understand bootcamp goals and key messages.
- Explored various design concepts reflecting learning, growth, and brand alignment themes.
- Final logo featured a modern, clean design with vibrant colors symbolizing energy and creativity.
- Logo effectively captured the bootcamp’s essence.
Banners and Posters
- Developed a visual theme based on the logo’s design elements.
- Created layouts and graphics emphasizing key information about the bootcamp.
- Ensured all designs were consistent with P&G’s corporate branding guidelines.
- Banners and posters featured bold graphics and clear messaging.
- Designs drew attention and generated interest among employees.
Word Template One-Pager
- Designed a versatile Word template with customizable sections for headlines, body text, images, and contact information.
- Incorporated bootcamp branding elements into the template.
- Allowed P&G’s internal team to quickly produce professional one-pagers while maintaining brand consistency.
Step and Repeat Backdrop
- Created a layout featuring the bootcamp logo and P&G’s corporate logo in a repeating pattern.
- Design was visually appealing and suitable for photography.
- Provided a professional setting for photos.
- Reinforced the bootcamp’s branding.
Presentation Template Slides
- Designed master slides with various layouts for title slides, content slides, and section dividers.
- Incorporated the bootcamp’s visual identity, including colors, fonts, and graphics.
- Facilitated the creation of visually consistent and engaging presentations.
Execution:
- Increased Engagement: The visually appealing materials generated excitement and interest among employees, leading to higher participation rates.
- Brand Consistency: The cohesive branding across all materials reinforced P&G’s brand values and messaging.
- Professionalism: The high-quality designs elevated the perceived value of the bootcamp, contributing to a more professional and polished event.
Outcome:
This project showcased Richmond Concept’s expertise in creating tailored, impactful design solutions that drive engagement and brand consistency..
Tools Used:
- Adobe Creative Suite
