Objective:
We aimed to craft packaging that was as dynamic and energetic as the bars themselves. It needed to pop off the shelves, clearly shout out Shanti’s amazing benefits, and appeal to health-conscious snackers everywhere.

Approach:

• Content Integration: We seamlessly wove Shanti’s brand elements and key messages into the design, making sure every inch of the packaging screamed “superfood power!”
• Design Elements: Our design focused on bold, bright, and colorful visuals that mirrored the vibrant ingredients inside each bar. We used eye-catching typography to highlight Shanti’s top benefits.
• Consistency: Each flavor got its own unique twist while maintaining a cohesive look across the entire product line.

Design Tools and Techniques:

• Graphic Design: We pulled out all the stops with Adobe Illustrator and Photoshop, crafting high-quality graphics and fun visual elements. Custom icons and playful illustrations brought Shanti’s superfood benefits to life.
• Color Scheme: We went for a lively, bold palette to make the packaging jump off the shelf. Each color choice reflected the natural, healthful vibe of Shanti’s ingredients.
• Typography: Big, bold fonts made sure the benefits and ingredients were front and center, easy to read, and hard to miss.

Execution:
Richmond Concept collaborated closely with AGFuse to align the pitch deck with their strategic vision and branding guidelines. The deck was iteratively refined based on feedback to ensure it met all requirements and exceeded expectations.

Outcome:
The final packaging design brought Shanti Energy Bars to life, showcasing their health benefits and natural ingredients with flair. The vibrant, colorful look turned heads and drew in health-conscious snackers. Richmond Concept’s playful yet professional touch ensured that the packaging was not only visually stunning but also perfectly aligned with Shanti’s fun, energetic brand.

Tools Used:

• Adobe Illustrator
• Adobe Photoshop