Wayfinder Branded Collateral
Client: Wayfinder Consulting
Project Overview:
Design a suite of branded collateral for Wayfinder, a company specializing in providing accessible, expert growth services for small businesses. The client needed several key pieces of collateral to enhance their brand identity and streamline their communication efforts. These items included a customer questionnaire, PowerPoint deck, letterhead, white paper template, single-page PDF template, LinkedIn title image, and business cards.
Objective:
The primary objective was to develop a cohesive set of branded collateral that would enhance Wayfinder’s professional image and support their growth services. The collateral needed to be visually appealing, easy to use, and aligned with Wayfinder’s brand identity.
Design Tools and Techniques:
Richmond Concept utilized a variety of design tools and techniques to create the branded collateral:
Consistency and Branding:
- Ensured a consistent look and feel across all materials by using Wayfinder’s brand colors, fonts, and logo.
- Created a unified design language that reflected Wayfinder’s identity and values.
Graphic Design:
- Developed custom graphics and icons to enhance visual appeal and clarity.
- Used Adobe Photoshop and Illustrator to create high-quality visuals and design elements.
Template Design:
- Designed Master Slides in PowerPoint to maintain uniformity in the presentation deck.
- Created templates for the white paper and single-page PDF to ensure consistency and ease of use.
Execution:
Richmond Concept teamed up with Wayfinder to get a solid understanding of their needs and goals. With design reviews and feedback sessions, we got the final touches on the collateral until it was just right. This fun and collaborative process ensured the final materials were not only eye-catching but also practical, fitting Wayfinder’s brand perfectly.
Outcome:
The final suite of branded collateral successfully enhanced Wayfinder’s professional image and supported their mission to help small businesses grow. The materials were cohesive, visually engaging, and aligned with the company’s brand identity. Wayfinder now has a set of high-quality collateral that aids in client engagement, professional communication, and strategic presentations. Richmond Concept’s attention to detail and design expertise ensured the project was a success, helping Wayfinder present a unified and professional front to their clients and stakeholders.
Tools Used:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Microsoft PowerPoint
