Clean ‘n Brew Branding and Packaging
Client: Clean ‘n Brew
Project Overview:
Clean ‘n Brew is more than just coffee enthusiasts – they are advocates for healthier, environmentally friendly living. When Clean ‘n Brew approached us at Richmond Concept, they wanted to share their passion for providing a natural, safe, and effective cleaning solution for single-serve coffee brewers.
Objective:
Our goal was to create a logo and packaging design that would vividly reflect Clean ‘n Brew’s dedication to health and environmental stewardship. We aimed to create a visual identity that would not only appeal to health-conscious consumers but also stand out on store shelves and online platforms, showcasing Clean ‘n Brew’s commitment to sustainable, natural cleaning solutions.
Design Tools and Techniques:
Brand Identity:
- Developed a logo that is a true embodiment of Clean ‘n Brew’s commitment to health and the environment.
- Selected colors that naturally evoke a sense of purity, health, and ecological mindfulness, ensuring that the logo mirrors Clean ‘n Brew’s all-natural philosophy.
Packaging Design:
- Created packaging that is both visually appealing and informative, clearly communicating the product’s benefits and natural ingredients.
- Maintained design consistency across all packaging formats, reinforcing a strong, cohesive brand identity.
Graphic Design:
- Leveraged Adobe Illustrator and Photoshop to design bespoke icons and graphics, enhancing the packaging’s natural and eco-friendly appeal.
- Incorporated organic shapes and earthy tones to align with the brand’s dedication to natural, chemical-free cleaning.
Sustainability Focus:
- Chose eco-friendly, recyclable materials for packaging, underscoring Clean ‘n Brew’s commitment to environmental responsibility.
- Focused on minimizing waste through thoughtful, sustainable design choices, ensuring the packaging is as environmentally friendly as the product itself.
Execution:
- Worked closely with the Clean ‘n Brew team to ensure the design authentically reflected their vision and values.
- Iteratively refined the logo and packaging design based on client feedback, ensuring the final product was not only satisfactory but exceptional.
Outcome:
The resulting branding and packaging solution authentically embodies Clean ‘n Brew’s mission of promoting health and environmental sustainability. The new logo and packaging design have been warmly embraced by customers, effectively communicating Clean ‘n Brew’s core values and enhancing their presence in the market. This project highlights Richmond Concept’s ability to translate a brand’s health-conscious and environmental values into a compelling visual identity.
Tools Used:
- Adobe Photoshop
- Adobe Illustrator
