Fluid Funds Branding and Presentation Design
Client: Fluid Funds
Project Overview:
Richmond Concept was asked to create a comprehensive brand identity and a polished PowerPoint presentation for Fluid Funds. The company’s unique investment theory revolves around the disconnect between global GDP growth and market liquidity, leading investors to migrate towards real assets such as prime real estate, precious metals, art, and wines. The presentation aimed to effectively communicate Fluid Funds’ brand message, strategic vision, and financial data to engage stakeholders and potential investors.
Objective:
The main goal was to transform existing content into a compelling and visually engaging presentation that would highlight key aspects of Fluid Funds’ strategy, market opportunities, and financial performance. Additionally, the branding needed to reflect the sophisticated and stable nature of Fluid Funds’ investment approach.
Design Tools and Techniques:
- Logo Design: Created a logo that embodies the essence of stability and sophistication, reflecting the high-value, tangible assets that Fluid Funds invests in. The logo features sleek, modern typography with a subtle, elegant icon symbolizing fluidity and continuity, aligning with the company’s name and investment philosophy.
- Presentation Design: Designed custom layouts and templates to ensure uniformity in design elements such as fonts, colors, and background images. Ensured easy updates and modifications by centrally managing design elements through the Master Slide view.
Execution:
Collaborated closely with Fluid Funds to align the brand and deck with their strategic vision.
Outcome:
The final brand identity and presentation effectively communicated Fluid Funds’ strategic vision and value proposition. The branding and presentation served as a powerful tool for engaging stakeholders and potential investors, securing buy-in, and facilitating a clear understanding of the company’s future potential. Richmond Concept’s attention to detail and design expertise ensured the presentation was not only informative but also visually compelling, enhancing the overall impact.
Tools Used:
- Microsoft PowerPoint
- Adobe Photoshop
- Adobe Illustrator
