Objective:
The primary goal was to create a dynamic and engaging video for Lowe’s that aligns with their brand identity, focusing on home improvement projects, DIY enthusiasts, and a professional aesthetic. The video and pitch deck needed to tell Woolly’s story and demonstrating the value they bring to Lowe’s.

Design Tools and Techniques:
Richmond Concept utilized a combination of design tools and techniques to achieve the desired outcome:

• Graphic Design: High-quality graphics and visuals were incorporated to enhance the presentation’s visual appeal. PowerPoint’s built-in graphic tools and external design software, Adobe Photoshop and Adobe Illustrator, were used to create custom icons, charts, infographics, and vector art.
• Video Integration: A dynamic video was created to fit the Lowe’s brand, showcasing home improvement projects, DIY experts, and lifestyle imagery. The video was designed to be fast-paced and entertaining, effectively telling Woolly’s story in a compelling manner.

Execution:
Richmond Concept’s attention to detail and expertise in design and storytelling ensured the pitch deck and video were not only informative but also visually appealing and engaging, enhancing the overall impact of the presentation.

Outcome:
The final pitch deck, complemented by the dynamic video, effectively communicated Woolly’s innovative solution and its potential value to Lowe’s. The engaging and visually compelling presentation successfully captured the attention of stakeholders, showcasing Woolly’s technology and its benefits in driving store traffic.

Tools Used:

• Microsoft PowerPoint
• Adobe Photoshop
• Adobe Illustrator
• Adobe After Effects