Objective:
The primary objective was to produce a visually engaging and informative brochure that would clearly convey the safety, medical details, and benefits of Greenwave’s CBD products. The brochure needed to be both aesthetically pleasing and educational, aligning with Greenwave’s tagline, “Let Nature Be Your Pharmacy.” With a quick deadline, the brochure also required two detailed infographics to explain the Human Endocannabinoid System and the effects of various cannabinoids and terpenes.

Design Tools and Techniques:
Richmond Concept utilized a variety of design tools and techniques to create the Greenwave CBD brochure:

• Infographics: Developed two custom infographics using Adobe Illustrator. These visuals were designed to be clear and informative, aiding in the educational aspect of the brochure.
• Brochure Layout: Designed a three-panel, Z-fold, vertical brochure measuring 6.5″ in width and 15″ in length. The layout was designed to ensure a logical flow of information and ease of reading.

Execution:
We collaborated closely with Greenwave CBD to capture their vision and needs. Design reviews were executed to ensure harmony with Greenwave’s branding and goals. Feedback was incorporated at each stage to improve the brochure and meet the client’s expectations.

Outcome:
The final foldout brochure successfully combined visual appeal with educational content, effectively promoting Greenwave’s CBD products. The brochure’s clean and scientific design resonated with the target audience, resembling the professional quality seen in medical office brochures. Richmond Concept’s attention to detail and design expertise ensured the brochure was not only informative but also visually compelling, enhancing Greenwave’s marketing efforts and consumer education.

Tools Used:

• Adobe Photoshop
• Adobe Illustrator