Objective:
The primary objective was to create visually appealing and cohesive print collateral that effectively communicated the refreshment and quality of MLT Iced Tea. These materials needed to emphasize the “Fresh Brewed For the Whole Flavor” positioning, making the brand stand out in the competitive foodservice market.

Approach:

Brand Alignment

• Ensured all designs adhered to MLT Iced Tea’s new branding guidelines, maintaining consistency in colors, fonts, and imagery.
• Created designs that reflect the brand’s focus on freshness and quality.

Content Integration

• Integrated key messages and content from MLT Iced Tea’s existing materials to maintain a cohesive brand voice.
• Highlighted the fresh brewed quality of the tea, reinforcing the brand’s unique selling proposition.

Design Elements

• Utilized modern design elements to enhance the visual appeal and readability of the collateral.
• Incorporated high-quality graphics and images to make the materials more engaging and informative.
• Designed custom layouts for each type of collateral, ensuring a unique yet cohesive look across all pieces.

Collateral Requirements:
Developed a look and feel for Iced Tea and extended it to the following elements:

• Urn Decal/Sticker: Created a design that communicates the refreshment of Iced Tea, focusing on the fresh brewed point of difference.
• Urn Wrap: Designed wraps that align with the new branding and fit various dispenser types.
• Table Tent: Developed table tents that highlight the fresh brewed quality and appeal to consumers.
• Poster: Created posters that capture attention and convey the key messaging effectively.
• Card/Menu Insert: Designed inserts that can be easily integrated into menus, emphasizing the fresh brewed aspect.
• Dangler: Developed danglers that attract attention and reinforce the brand message.

Design Tools and Techniques:

Graphic Design

• Developed custom icons and infographics to visually represent the fresh brewed quality.
• Utilized professional printing techniques to ensure high-quality production of all materials.

Feedback and Iterations

• Collaborated closely with the MLT Iced Tea team to refine designs based on their feedback.
• Made iterative improvements to ensure the final products met all requirements and exceeded expectations.

Outcome:
The final set of print collateral effectively communicated the refreshment and quality of MLT Iced Tea, reinforcing the “Fresh Brewed For the Whole Flavor” positioning. The materials not only aligned with the new brand look but also enhanced the overall visual appeal, making them powerful tools for engaging foodservice customers.

Tools Used:

• Adobe Photoshop

• Adobe InDesign