Mobility Power Plus Branding
Client: Mobility Power Plus
Project Overview:
Richmond Concept was asked to design a logo for Mobility Power Plus, a company specializing in mobility solutions. The client required a logo that would clearly convey their business identity and be versatile for use across various marketing materials such as brochures, business cards, and their website.
Objective:
The primary objective was to create a logo that quickly described Mobility Power Plus’s business focus on batteries for power chairs, scooters, and golf carts. The logo needed to incorporate elements symbolizing batteries and electronics, while using blue and orange to stand out among the competition.
Design Tools and Techniques:
Richmond Concept leveraged its expertise in logo design to create a professional and visually engaging logo. Key features and techniques used in the design process included:
- Color Scheme: Used blue and orange to create a vibrant and memorable logo that stands out in the market. These colors were chosen to convey reliability, energy, and innovation.
- Icon Design: Created a custom icon that incorporated a battery symbol to visually communicate the core business of Mobility Power Plus. The icon was designed for versatility, ensuring it could be easily used across different marketing materials.
- Typography: Selected a clean, modern font to complement the icon and enhance readability. The typography was chosen to reflect the technological and innovative aspects of the company.
- Graphic Design Software: Utilized Adobe Illustrator and Adobe Photoshop to design and refine the logo. These tools allowed for precise control over the design elements and ensured high-quality output.
Execution:
Worked closely with Mobility Power Plus to fully grasp their vision and requirements. We refined the logo design, incorporating client feedback to ensure it met all requests and exceeded their expectations. This involved multiple rounds of revisions, carefully adjusting the design elements to achieve the desired look and feel.
Outcome:
The final logo effectively communicated the business focus of Mobility Power Plus and provided a strong visual identity. The use of blue and orange, along with the battery symbol, ensured the logo stood out among competitors. The logo’s versatility allowed it to be seamlessly integrated into various marketing materials, enhancing brand recognition and consistency. Richmond Concept’s attention to detail and design expertise resulted in a logo that was not only visually appealing but also aligned perfectly with the client’s strategic vision.
Tools Used:
- Adobe Photoshop
- Adobe Illustrator
