Objective:
The objective was to create a compelling logo and cohesive branding for the video series, along with a web page design that integrates seamlessly with Newsweek’s existing online presence. The branding needed to reflect the series’ insightful and thought-provoking nature. Additionally, the project aimed to promote the series through Newsweek’s homepage, social media, and email campaigns.

Logo and Branding:
Developed a logo that captures the essence of curiosity and insightfulness, with a clean and modern aesthetic.

Outcome:

The branding and webpage design successfully launched “Why Do We” as an engaging and insightful video series. The integrated promotional efforts helped drive traffic and viewer engagement, positioning the series as a key offering in Newsweek’s content lineup.

Tools Used:

• Adobe Photoshop
• Adobe Illustrator