Objective:
The primary objective of this project was to create a series of engaging promotional web banners for Newsweek’s upcoming video series. These banners were intended to drive viewer engagement and increase click-through rates to the video content.

Creative Approach:
Emphasis was placed on clarity, impact, and visual hierarchy. The banners were designed to be responsive and visually appealing across all devices and screen sizes.

Execution:

Richmond Concept began with a comprehensive brainstorming session to align on the visual direction and key messaging for the banners. This step involved reviewing the media kit, understanding Newsweek’s vision, and outlining the design specifications. The design team created various iterations, incorporating feedback from Newsweek’s stakeholders at each stage. The focus was on creating visually engaging banners while maintaining brand consistency and adhering to Newsweek’s high standards for quality and clarity.

Outcome:

The final suite of promotional web banners successfully met the project’s objectives. Richmond Concept’s attention to detail and iterative design process ensured that the banners were both impactful and aligned with Newsweek’s strategic goals.

Tools Used:

• Adobe Photoshop
• Adobe Illustrator