Procter & Gamble (P&G) Bootcamp Presentation
Client: Procter & Gamble (P&G)
Project Overview:
Procter & Gamble (P&G), a global leader in consumer goods, requested that Richmond Concept design a comprehensive presentation for their internal branding bootcamp. The bootcamp was aimed at deepening employees’ understanding of P&G’s brand values, ensuring consistency, and enhancing communication within the organization. Richmond Concept’s task was to create the necessary branding materials that would be used throughout this event.
Objective:
The primary objective was to develop a set of visually engaging and consistent presentation materials that reflected the bootcamp’s visual identity. These materials were to serve as a key tool for communicating P&G’s brand values and principles to employees, facilitating a cohesive and impactful learning experience.
Design Tools and Techniques:
Richmond Concept utilized its expertise in presentation design to craft professional and visually engaging slides using the following key features and techniques:
- Master Slides: Leveraged PowerPoint’s Master Slide feature to ensure a consistent look and feel across the presentation. Custom layouts were created for title slides, content slides, and section dividers, incorporating the bootcamp’s visual identity, including colors, fonts, and graphics. This approach ensured uniformity and facilitated easy updates and modifications.
- Graphic Design: Incorporated high-quality graphics and visuals to enhance the presentation’s visual appeal. Used PowerPoint’s built-in graphic tools and external design software, Adobe Photoshop and Adobe Illustrator, to create custom icons, charts, and infographics, ensuring all visual elements were aligned with P&G’s branding guidelines.
- Animations and Transitions: Applied subtle animations and slide transitions to maintain viewer engagement and highlight key points. Animations were used judiciously to enhance understanding without overwhelming the audience, ensuring a smooth and professional presentation flow.
Execution:
Richmond Concept worked in close partnership with P&G to ensure the presentation materials were in perfect alignment with their branding guidelines and strategic goals. The team refined the materials based on P&G’s feedback, guaranteeing that the final product not only met all requirements, but also exceeded expectations.
Outcome:
The final bootcamp presentation effectively communicated P&G’s brand values and principles, serving as a powerful tool for employee engagement and learning. Richmond Concept’s attention to detail and design expertise ensured the materials were not only informative but also visually compelling, enhancing the overall impact of the bootcamp. This collaboration reinforced P&G’s commitment to internal branding and employee development.
Tools Used:
- Microsoft PowerPoint
- Adobe Photoshop
- Adobe Illustrator
