Objective:
The primary objective was to create a simple, clean, and strong presence at upcoming expos to attract potential clients, sign them up for the software, and schedule their onboarding. The design needed to clearly communicate that ProValet is the only tool necessary for fully operating a pool service business while also being adaptable for other service industries like lawn care, pest control, and home cleaning.

Approach:

Design Concept:

• Developed a booth design that focuses on ProValet’s key benefits and unique selling points.

• Created graphics that highlight the ease of use, efficiency, and comprehensive features of ProValet’s software.

• Used ProValet’s color palette and logo to maintain brand consistency and recognition.

Graphic Design:

• Designed high-quality visuals to attract and engage expo attendees.

• Emphasized the user-friendly interface and real-time capabilities of the software.

• Included images and icons that represent the pool service industry and other adaptable service industries.

Brochure Development:

• Crafted a brochure that complements the booth design, providing detailed information about ProValet’s features and benefits.

• Included testimonials and case studies to build credibility and trust.

• Designed for easy reading and quick comprehension, aligning with the booth’s visual theme.

Execution:
Richmond Concept collaborated closely with ProValet throughout the design process. As needed, meetings were held to review progress, gather feedback, and make necessary adjustments. The final design was delivered on time, allowing ProValet ample time for production and preparation.

Outcome:
The final booth design and brochure effectively communicated ProValet’s value proposition, attracting numerous potential clients at the expos. The simple, clean design stood out, and the engaging visuals helped convey the ease and efficiency of ProValet’s software. The brochure provided additional information and credibility, leading to successful sign-ups and scheduled onboardings.

Tools Used:

• Adobe Photoshop

• Adobe Illustrator

• Adobe InDesign