PSM Two Pager
Client: PSM
Project Overview:
PSM, a partner of Y USA, was invited to present at the Y USA General Assembly to showcase their expertise in solutions integration and service management. They required a comprehensive set of print collateral to support their presentation, including a Secure Workplace PowerPoint deck, a webinar follow-up handout, and promotional banners. The goal was to align these materials with a new visual direction while ensuring brand consistency and effective communication.
Objective:
The primary objective was to produce a visually engaging and cohesive flyer that effectively communicated PSM’s solutions and services. It needed to resonate with lead tech managers and general assembly attendees, emphasizing the security and efficiency of PSM’s workplace solutions.
Approach:
Brand Alignment
- Developed designs that reflected PSM’s new color scheme.
- Created a cohesive visual identity for the presentation and handouts, ensuring consistency across all materials.
Content Integration
- Integrated key messages and content from the presentation deck.
- Highlighted the core aspects of PSM’s solutions, including service management and support, tailored to the needs of Y USA’s audience.
Design
- Utilized modern design elements to enhance the visual appeal and readability of the collateral.
- Incorporated high-quality graphics and images to make the materials more engaging and informative.
- Designed a custom layout for the one-sheet handout, ensuring it was concise yet comprehensive.
Outcome:
The final flyer effectively communicated PSM’s solutions and services, reinforcing their commitment to providing secure and efficient workplace solutions. The refreshed material not only aligned with the new brand direction but also enhanced the overall visual appeal, making it a powerful tools for engaging the audience at the Y USA General Assembly.
Tools Used:
Adobe Photoshop
Adobe InDesign
