Pulse Cosmetics Pitch Deck
Client: Pulse Cosmetics in partnership with Earth 2 Jane
Project Overview:
Pulse Cosmetics, in collaboration with Earth 2 Jane, sought to develop a comprehensive pitch deck and sales materials for their new line of high-end makeup targeted at tweens. The project aimed to create a catalog of products and pricing, and to design sales materials suitable for email distribution and print. The goal was to position Earth 2 Jane Cosmetics as a premier choice for stores like Tilly’s and Planet Beauty, while steering clear of big-box retailers like Walmart and Target.
Objective:
The primary objective was to craft a visually compelling and informative pitch deck that would effectively communicate the unique value proposition of Earth 2 Jane Cosmetics. The materials needed to appeal to both the tween market and their parents, emphasizing the quality, safety, and empowering message behind the products.
Approach:
Brand Collaboration:
- Integrated the branding elements of both Pulse Cosmetics and Earth 2 Jane, ensuring a seamless and cohesive presentation.
- Emphasized Earth 2 Jane’s mission of girl empowerment and self-esteem, making it a core part of the marketing message.
Content Integration:
- Highlighted the unique selling points of the product line: gluten-free, paraben-free, made in the USA, and high-quality ingredients.
- Created content that resonates with the target demographic, showcasing the fun and empowering aspects of the makeup line.
Design Elements:
- Utilized vibrant and modern design elements to attract the tween audience while maintaining a high-end look and feel.
- Incorporated existing images and labels of Jane and her five friends, creating a sense of familiarity and consistency.
- Developed custom icons and infographics to simplify complex information and enhance visual appeal.
Sales Materials:
- Designed a product catalog detailing the range of products, pricing, and unique benefits.
- Created sales materials for lead generation and cold emails, aimed at engaging potential retail partners.
- Focused on creating a strong call-to-action, encouraging store buyers to contact sales representatives for further discussions and to close deals.
Feedback and Iterations:
- Collaborated closely with Pulse Cosmetics to refine the pitch deck and sales materials based on their feedback.
- Made iterative improvements to ensure that the final products met all expectations and effectively communicated the brand’s message.
Outcome:
The final pitch deck and sales materials effectively communicated the unique value of Earth 2 Jane Cosmetics, reinforcing the brand’s commitment to quality and empowerment. The visually appealing and informative materials positioned the product line as a desirable choice for high-end retailers catering to the tween market.
Tools Used:
- Adobe Photoshop
- Adobe Illustrator
