Objective:
The primary goal was to develop a logo that encapsulates Rental History Reports’ mission of empowering renters to be well-prepared, mitigate risks, and save time and money. The design needed to reflect the company’s commitment to providing clarity and confidence to renters in managing their rental histories.

Design Tools and Techniques:

Logo Design:

• Utilized Adobe Illustrator and Photoshop to craft a visually compelling and industry-competitive logo.
• Ensured the new logo retained the established color scheme to preserve brand identity and recognition.
• Created multiple design iterations and refined them based on client feedback, focusing on elements that convey reliability, efficiency, and modernity.

Execution:

Collaboration

• Engaged in close collaboration with the client to understand their vision and align the logo with their strategic branding objectives.
• Conducted regular review sessions to incorporate client feedback, ensuring the final design met all specified requirements.

Outcome:
The final logo effectively conveyed the core values of Rental History Reports, establishing a robust and competitive brand identity. The consistency in color scheme maintained brand recognition, while the modern and professional design elements positioned Rental History Reports distinctively within the industry. Richmond Concept’s design expertise ensured that the logo not only stood out but also communicated the company’s dedication to helping renters take control of their personal data and avoid potential rental challenges.

Tools Used:

• Adobe Photoshop
• Adobe Illustrator