Terpecca Branding
Client: Terpecca
Project Overview:
Develop a comprehensive brand identity that reflects Terpecca’s commitment to health and wellness. This project included the creation of a logo, a detailed style and branding guide, and various visual assets to clearly differentiate Terpecca in a crowded market. The aim was to establish a trustworthy and transparent brand image that highlights Terpecca’s unique approach to product manufacturing and its benefits for health and wellness.
Objective:
The primary objective was to create a distinctive brand identity that communicates Terpecca’s dedication to transparency, quality, and health. The branding needed to set Terpecca apart from numerous other CBD brands that often rely on third-party white labeling, which can obscure product origins and inflate prices. Terpecca aimed to break this mold by showcasing their in-house production process and passing cost savings onto their customers, while emphasizing the health benefits and safety of their products.
Design Tools and Techniques:
Logo and Branding Guide: Richmond Concept utilized its expertise in graphic design to create a unique and memorable logo for Terpecca. Alongside the logo, a detailed branding guide was developed, including:
- Colors: Selected calming and natural colors to evoke trust, wellness, and premium quality. Defined color swatches to ensure consistency across all mediums.
- Fonts: Chosen fonts that complement the brand’s health-focused tone and message.
- Patterns: Created patterns that can be used in various branding materials to convey a sense of natural health.
- Message and Tone: Developed a brand voice that communicates honesty, transparency, and health benefits.
Graphic Design: High-quality graphics and visuals were incorporated to enhance Terpecca’s brand presence. The design process involved:
- Custom Icons and Infographics: Created using Adobe Photoshop to visually represent Terpecca’s unique selling points and the health benefits of their products.
- Product Renderings: Showcased Terpecca’s products in a visually appealing and health-oriented manner.
Execution:
Richmond Concept collaborated closely with Terpecca to ensure the brand identity aligned with their mission and values. The iterative design process involved:
- Client Feedback: Regular review sessions to refine the logo and branding elements.
- Consistency Checks: Ensuring all branding materials adhered to the established guidelines and communicated the health-focused message.
Outcome:
The final brand identity successfully positioned Terpecca as a trustworthy and health-focused CBD brand. The distinctive logo and comprehensive branding guide provided a solid foundation for all of Terpecca’s marketing efforts. By visually communicating their commitment to quality, transparency, and health, Terpecca was able to build stronger relationships with their customers and stand out in a crowded market.
Tools Used:
- Adobe Photoshop
- Adobe Illustrator
