Objective:
The primary objective was to develop a cohesive set of marketing materials that would resonate with the target audience and convey the center’s mission and values. The informational booklet needed to be both informative and visually appealing, highlighting the center’s unique approach to addiction recovery. Additional print materials were designed to maintain consistency and reinforce the center’s branding across various platforms.

Design Tools and Techniques:
Richmond Concept utilized its senior-level graphic design skills and expertise in print materials to deliver a high-end result. Key features and techniques used in the design process included:

Informational Booklet

• Custom Packaging: Developed a custom dieline for a bi-fold packaging sleeve with aqueous and gloss coatings. The sleeve included a slot for the booklet and a business card, providing a premium look and feel.
• High-End Photography: Incorporated high-quality lifestyle photography to create an engaging and relatable visual narrative.
• Layout and Design: Designed a 24-page introductory booklet with a clean and professional layout, ensuring easy readability and aesthetic appeal.

Environmental Design

• Banner Stands: Created banner stands showcasing the retreat’s serene environment and transformative programs, designed to captivate and inform potential clients during events and exhibitions.
• Signage: Designed various signage pieces to enhance the physical space of the center, providing clear directions and reinforcing the brand identity.

Print Advertisements

• Magazines and Invitations: Developed magazine advertisements and event invitations with a cohesive design language, emphasizing the center’s commitment to quality care and personal growth.
• Itinerary: Designed a detailed and visually appealing itinerary for prospective clients, outlining the comprehensive approach and daily activities.

Execution:
Richmond Concept collaborated closely with the marketing agency to align the designs with the addiction recovery center’s branding guidelines and strategic goals. Iterative feedback and refinement ensured that all materials met the client’s expectations and effectively communicated their message.

Outcome:
The final suite of marketing materials successfully conveyed the addiction recovery center’s mission and values, providing a visually compelling and informative experience for potential clients. The high-quality booklet and custom packaging, along with the cohesive environmental and print designs, enhanced the center’s professional image and helped attract and engage the target audience. Richmond Concept’s attention to detail and design expertise ensured that the materials were not only visually appealing but also effective in promoting the center’s transformative programs.

Tools Used:

• Adobe InDesign
• Adobe Photoshop
• Adobe Illustrator
• Print Production Techniques