Objective:
The primary objective was to develop a cohesive set of marketing materials that would resonate with the target audience and convey the center’s mission and values. Imagery of the location and the young men helped, along with testimonials would be needed to make the banners impactful.

Approach:
Understanding the location these banners would be used would ensure good design skills will properly address readability from far distances as well as proper printing and imagery use for a crisp, clear banner.

Design Tools and Techniques:
Key features and techniques used in the design process included:

• High-End Photography: Incorporated high-quality lifestyle photography to create an engaging and relatable visual narrative.
• Layout and Design: Designed clean and professional layouts, ensuring easy readability and aesthetic appeal.
• Environmental Design: Banner stands showcased the retreat’s serene environment and transformative programs, designed to captivate and inform potential clients during events and exhibitions.

Execution:
Richmond Concept collaborated closely with the client to align the designs with the addiction recovery center’s branding guidelines and strategic goals. Taking feedback and asking the right questions ensured refinements met the client’s expectations and effectively communicated their message.

Outcome:
Cohesive environmental and print designs enhanced the center’s professional image and helped attract and engage the target audience. Richmond Concept’s attention to detail and design expertise ensured that the materials were not only visually appealing but also effective in promoting the center’s transformative programs.

Tools Used:

• Adobe InDesign
• Adobe Photoshop
• Adobe Illustrator