Objective:
The primary objective was to design a brand identity that aligns with Wayfinder Consulting’s mission of helping businesses break through revenue barriers and achieve sustainable growth. This included developing a new logo and branding elements to be used across various platforms such as the web, PowerPoint presentations, and operational collateral. The brand needed to appeal to a predominantly male audience of 30-50-year-old technical CEOs, while also being inclusive of female CEOs in the industry.

Design Tools and Techniques:
Richmond Concept employed a comprehensive approach to ensure the branding met Wayfinder Consulting’s needs and exceeded expectations:

• Brand Identity Creation: Developed a new logo and branding elements that encapsulate Wayfinder Consulting’s core values of professionalism, efficiency, and result-orientation.
• Audience Tailoring: Focused on creating a brand message that appeals to technical CEOs who have had initial business success but struggle to scale.
• Visual Consistency: Ensured that the new brand elements were versatile and could be effectively used across multiple platforms, including digital and print media.

Execution:

Richmond Concept collaborated closely with Wayfinder Consulting to understand their strategic vision and business goals. The branding process was iterative, involving regular feedback sessions to refine and perfect the brand elements. The focus was on creating a visual identity that not only looked modern and efficient but also conveyed Wayfinder Consulting’s expertise and ability to deliver results.

Outcome:
The final Wayfinder Consulting branding package effectively communicated the company’s promise of guiding businesses to break through their growth barriers. The new logo and branding elements were well-received and provided a cohesive and professional visual identity. Richmond Concept’s attention to detail and design proficiency ensured that the branding was not only visually appealing but also aligned with Wayfinder Consulting’s strategic objectives, helping to position them as a trusted expert in their field. By leveraging these tools and a systematic design approach, Richmond Concept successfully created a brand identity for Wayfinder Consulting that stands out in the competitive IT Managed Service Providers industry, conveying a message of trust, expertise, and results.

Tools Used:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Microsoft PowerPoint