Objective:
The primary goal was to create a dynamic and engaging video for Foot Locker that aligns with their brand identity, focusing on athletic shoes, pro athletes, and an urban aesthetic. The video and pitch deck needed to be shorter, faster-paced, more dynamic, and more entertaining, effectively telling Woolly’s story and demonstrating the value they bring to Foot Locker.

Design Tools and Techniques:
Richmond Concept utilized a combination of design tools and techniques to achieve the desired outcome:

• Graphic Design: High-quality graphics and visuals were incorporated to enhance the presentation’s visual appeal. PowerPoint’s built-in graphic tools and external design software, Adobe Photoshop, were used to create custom icons, charts, and infographics.
• Video Integration: A dynamic video was created to fit the Foot Locker brand, showcasing athletic shoes, pro athletes, and an urban lifestyle. The video was designed to be fast-paced and entertaining, effectively telling Woolly’s story in a compelling manner.

Execution:
Richmond Concept collaborated closely with Woolly to align the deck and video with their strategic vision and Foot Locker’s branding guidelines. The project involved iterative refinements based on client feedback, ensuring the final product met all requirements and exceeded expectations.

Outcome:
The final pitch deck, complemented by the dynamic video, effectively communicated Woolly’s innovative solution and its potential value to Foot Locker. The engaging and visually compelling presentation successfully captured the attention of stakeholders, showcasing Woolly’s technology and its benefits in driving store traffic. Richmond Concept’s attention to detail and expertise in design and storytelling ensured the pitch deck and video were not only informative but also visually appealing and engaging, enhancing the overall impact of the presentation.

Tools Used:

• Microsoft PowerPoint
• Adobe Photoshop
• Adobe Premiere