Objective:
The primary objective was to create a comprehensive, engaging guide that highlights employee benefits, specifically targeting HR professionals and company owners.

Design Tools and Techniques:

Richmond Concept utilized its expertise in design and software to create an informative and appealing benefits guide. The key features and techniques employed included:

• Software Focus: Emphasized the robust capabilities of Kennion Benefit Advisors’ software, detailing how it simplifies the management and enrollment of employee benefits.
• Detailed Infographics: Created intricate infographics to visually represent the various benefit plans, ensuring clarity and ease of understanding for HR professionals and company owners.
• Screenshots and Icons: Incorporated screenshots of the software interface and custom icons to visually support the text and enhance the overall design.
• Dental and Vision Plans: Dedicated specific sections to dental and vision plans, featuring detailed information and visually compelling infographics.

Execution:
We worked hand-in-hand with Kennion Benefit Advisors to make sure the guide perfectly matched their branding and goals. With their feedback, we refined the guide through several iterations.

Outcome:
The redesigned employee benefits guide effectively communicates the value of Kennion Benefit Advisors’ software and the comprehensive benefits it offers. It serves as a powerful tool for HR professionals and company owners, simplifying the onboarding process and enhancing understanding of the available benefits. Richmond Concept’s attention to detail and design expertise ensured the guide was not only informative but also visually compelling, significantly improving the onboarding experience for new employees.

Tools Used:

• Adobe Photoshop
• Microsoft Powerpoint