With a passion for creativity, we transform brand ideas into compelling visual narratives.
We're here to help you get it done, at any phase of your brand project!
Determine Target Audience
Richmond Concept begins by conducting in-depth discovery meeting with you to pinpoint your target audience and understand your brand needs. These discussions uncover vital information about market trends, consumer behaviors, and the competitive environment.
Develop Brand Messaging
Richmond Concept develops brand messaging through a collaborative and strategic process. We begin by understanding your vision, values, and unique selling points through detailed discussions. Working closely with your team, we ensure that the messaging aligns with your brand’s identity.
Create the Perfect Logo
Our design process kicks off with creative brainstorming sessions, where our expert team sketches various concepts that encapsulate your brand’s spirit. These initial ideas are honed through collaborative feedback and iterations. We blend artistic creativity with strategic acumen to design a logo that is both aesthetically pleasing and memorable.
Establish a Brand Style
After immersive discussions, delving deep into your brand’s vision, values, and target audience, we explore color theories, typography, graphic styles, and photography to create a unique visual identity designed just for your brand. Beyond designing a logo, we expand, weaving these elements into comprehensive brand guidelines.
Design Supporting Materials
At Richmond Concept, we turn your brand guidelines into pixel-perfect supporting materials. From brochures and business cards to social media graphics and packaging, every element reflects your brand’s style and message with consistency, offering a seamless experience for your audience.
We're On-demand & We Collaborate with Agencies!
That means no commitments, just creative when you need it saving time and money.
Ask us about our discounted rates for on-going work!
That means no commitments, just creative when you need it saving time and money.
Ask us about our discounted rates for on-going work!
Oration & Richmond Concept
Objective
To establish and deliver a cohesive brand presence across all marketing materials, including an investor deck, poster, postcard, and booklet.
Background
Oration, a company dedicated to helping consumers save on prescription drugs, understood the importance of a strong, cohesive brand identity to effectively communicate their mission. They approached Richmond Concept to enhance their brand’s visual presence across various marketing materials, ensuring a unified and impactful brand message.
Richmond Concept had previously collaborated with Oration and the CEO was highly impressed with the design work, expressing unprecedented enthusiasm for the results. This positive feedback led to an urgent request for Richmond Concept to help with additional materials, including an investor deck for an upcoming Google conference.
The Challenge
The primary challenge was not only the tight deadline for the investor deck but also ensuring that all marketing materials consistently reflected Oration’s brand identity. Oration needed cohesive and high-quality designs that could be delivered quickly and effectively, reinforcing their brand message across various platforms.
The Solution
Comprehensive Brand Understanding: Richmond Concept began by thoroughly understanding Oration’s brand vision, values, and target audience. This included revisiting the brand elements used in previous projects to ensure consistency.
Collaborative Approach: Maintaining close communication with Oration, Richmond Concept worked collaboratively to gather insights and feedback. This ensured that the designs aligned with Oration’s expectations and brand identity.
Attention to Detail: Richmond Concept ensured that all materials were pixel-perfect and accurately reflected Oration’s brand identity. This approach guaranteed a consistent and professional look across all marketing collateral.
Timely Delivery: Despite tight deadlines, Richmond Concept successfully delivered all materials on time, ensuring that Oration was well-prepared for their presentation at the Google conference.
Outcome
Oration’s CEO was thrilled with the cohesive, high-quality marketing materials, including an investor deck, poster, postcard, and booklet, which enhanced Oration’s credibility and appeal to investors. The successful presentation at the Google conference effectively communicated Oration’s mission. Richmond Concept’s ability to deliver consistent, high-quality design work under tight deadlines showcased their commitment to client success and highlighted the impact of cohesive branding in achieving business objectives.
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Explore Our Services
Print Design
Creative print design for campaigns or one-off projects including brochures, flyers, magazines, catalogs, menus, invitations, labels, and more.
Presentations
PowerPoint, Keynote, Google Slides and Canva presentation design for investor, sales, pitch, educational, webinar and elearning course decks including master slide templates and complex animation.
Digital Design
High-level digital design including UI/ UX, social media, banner ads, email, illustration, digital publications, videos, animation and interactive design.
Branding
Brand identity design including logos, color palettes, typography, iconography, design systems, images, and other visual elements that reflect your brand's persona.
Infographics
Complex information and data design including statistic, comparison, process, timeline, geographic, flowchart and interactive infographics.
Event Design
Creative design for corporate, social, exhibition, trade, pop-up and virtual events including signage, stage, booth, multimedia and other event collateral design.
Packaging
Tailored graphic design services for your product packaging needs including label, box, bag, bottle, can and carton layouts based on provided product specs.
Websites
Stunning and functional responsive WordPress design and development using custom themes for personal, business, ecommerce, and portfolio sites.
Creative Writing
Copywriting including copy editing, content creation, social media, pitch decks, product descriptions, press releases, technical documents, newsletters, speeches and more.
Interactive
Advanced design service for user experiences such as interactive packaging, games, ebooks, elearning courses, iPDFs, microsites and digital publications.
Amazon A+
Eye-catching and informative product listing layouts unique to your brand and product including profile images, video implementation, customized copy, as well as product mockups and renderings.
AI Design
Innovative AI-driven design solutions for personalized marketing, adaptive layouts, and efficient creative concepts that elevate your brand..
